The Natural Baby Company – Austin, TX

21 March

The Natural Baby CompanyI met Whitney LeBlanc, Owner of The Natural Baby Company in Austin, TX, when I visited her amazing store on South Congress a few months ago.  I was very impressed by the vast array of toys/baby gear/clothes and the delightful ambiance of the store.  While I was walking throughout the shop I knew I wanted to feature her store on my first blog post!  Whitney and her staff are very friendly, knowledgeable, and eager to help you in your search for any product in the store. The Natural Baby Company is your one-stop-shop for all-natural baby products that you can feel good about!


1. First of all tell me a little bit about yourself and how you became associated with the Natural Baby Company?

As a mom myself, I understand how overwhelming motherhood can be for new and expecting moms. After moving back to Austin, and being a mom of a two year old, I was surprised that there were not more options to purchase eco-friendly baby items!pretty whtiney
Shopping for natural baby products can be a chore, especially when the market is flooded with non-organic, generic pink and blue disposable baby products and plastic toys. That’s why I started The Natural Baby Company – a baby wellness store featuring local and handmade eco-friendly products dedicated to helping moms raise their children in a health-conscious and earth-friendly way.

2. The baby products are described as “natural”. What does this mean and how are your products different then other baby products?

We strive to provide products that will not only reduce our carbon footprint, but also that help to increase the joy of parenthood. We have classic wooden toys, recycled plastic toys, only recyclable feeding supplies, cloth diapering options, as well as eco-friendly, local and handmade apparel. Rather than providing every product out there, we’ve tried and tested the best products and made a conscious selection, keeping a minimal offering with the ethical research done for you.  NBS - photo1

3.You have a South Austin location, are there any plans to expand in the Austin area?

Not in the immediate future, though as we see our generation of parents continue to make a more conscious move toward an eco-friendly lifestyle, we will most certainly expand with them.

4. Are there any new and innovative products at your store that you would recommend to families with babies or toddlers?

We are regularly bringing in new items that make our lives easier and more eco-conscious. One of our favorite and most recent additions is the Lobster Chair by Phil & Teds- it’s a minimalist approach to the everyday highchair, it is GREAT for travel and can easily be stored away for a second baby or for those with little household room to have a full size highchair.

5.Are there specific products that you have noticed Austin customers favor?

Actually yes- Austinites are SO proud of our city (and we are too!) that any time we are able to support a local family and bring in local products, we see the benefits from all sides.

6. The Natural Baby Company holds classes weekly for new mama’s, where can mom’s find out what is scheduled each week? What kind of classes are held?

We do hold many classes! Our Facebook page has our updated calendar, Click HERE for the link.
Some of the classes we offer include: Baby Sign Language, Breastfeeding, Infant Safety and CPR, Newborn Care, Baby Food Making, and Cloth Diapering.

NBS photo 27. Is there any other information you would like to share with Austin moms?

As a relatively new mother myself, we realize how important it is to have a community of trusted peers who are experiencing similar events and who can be a resource for all the trials and fun that come along with the beautiful new adventure of parenthood. We are proud and excited to be one of those resources and to help connect eco-minded parents alike.


Store Hours

Mon – Thu: 10:00 am – 6:00 pm Fri – Sat: 10:00 am – 5:00 pm
Sun: 12:00 pm – 5:00 pm


The Natural Baby Co. – Austin, TX
515 S. Congress STE 200, Austin, Texas 78704

Phone (512) 761-2892



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